Savvy Social Networking by Angela De Souza at the Cheltenham Chamber of Commerce


SHOUT
Savvy Social Networking Taster Session 70% of the internet population use social
networking 36% of people have posted about a brand on
a social network 61% of people are willing to give feedback
on brands and products 44% of customers want to take part in the
co-creation of products 79% of customers have passed on a negative
experience 82% of customers will stop doing business
with a company because of a negative experience 15% of social media users have been contacted
by a company after posting a negative experience Advantages of Social Networking
 Free  Access to millions of people
 Share news and updates  Drives traffic to your website
 Quick and easy Disadvantages of Social Networking
 Distraction and time waster  Detracts from ‘real’ relationships
 Reputation can quickly be destroyed  Eyesight and health can severely deteriorate
Guidelines for social networking Decide what you want to use social networking
for and then stay focused. Write down your purpose and have it nearby before going online.
After every session, ask yourself, “What did I just accomplish while social networking
today and was it in line with my purpose?” Create a profile on all sites, add a photo
and fill in the ‘About’ section with relevant and intentional info. Everything you do on
your sites must remain in line with your purpose. Include a link to your website, blog, etc.
Connect all social networking sites so they point to each other as much as possible. What is Your Social Media Purpose? (EXAMPLE) – To connect with women over 30 who are self-employed
– To convert connections into clients either for our network or to attend our workshops
– To get my established connections to talk about the benefits of Women’s Business Club
on their social networking sites – To promote offers, news and anything possible
– To create a support group and respond to customer queries What is Your Social Media Purpose? ………………………………………………………………………………………………………………………
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……………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………  Decide beforehand how long you intend to spend
online and then achieve what you need to within that time limit. For Facebook, disable chat
facilities or have intentional times where you enable chat with a clear time frame of
how long you intend to chat to people. Update your status daily between around 3pm
on weekdays and if you want to post twice a day update at 11am or at 8pm in addition
to your 3pm post. Updates outside of these times have significantly less hits. Take a
break from 3pm Friday until 11am Monday — it will bear little fruit and you need some offline
time too. What is Your Time Frame? (EXAMPLE) – Weekdays 8 to 9 am writing content and posting
– Weekdays 11am 30 mins post and interaction – Weekdays 3pm 30 mins post and interaction
– Monday pm video post and interaction – Tuesdays 11am enable chat facility
– Wednesday 3pm answer questions live – Thursdays 3pm offer
– Sundays various time to post video content – Saturdays no social media — day off What is Your Time Frame? ………………………………………………………………………………………………………………………
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……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………… Decide beforehand who you need to connect
and stick to adding these ‘friends’ only. Avoid searching for old friends or flames
— they will take up all your time and bear no fruit. Be intentional, see who is following
people doing similar work to you and connect with them too.
Don’t feel guilty for not accepting a friend request or blocking someone, knowing who not
to connect with is as important as knowing who to connect with. Some people can do more
damage than good and once a good reputation is lost it is very difficult to win your followers
back. It’s just as important to know who not to have on your sites as it is to know who
should be on them. Who is Your Target Audience? (EXAMPLE) – Women in Business
– Women who are internet savvy – Primary target — Gloucestershire women
– Primary age — 30 plus Who is Your Target Audience? ………………………………………………………………………………………………………………………
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……………………………………………………………………………………………………………………… Tag: It’s important to have people as friends
on your personal profile so you can tag them on your page. Tagging causes the item to show
up on each person’s timeline which maximises your potential. Pin: Pin important posts to the top of your
page and make sure the post sends the reader to where you want them to click next. Offers: Create offers to attract customers Create Milestones: Milestones are significant
events or goals or anything that happened on a particular date that is a part of your
history. Milestones are automatically stretched out the full width of your page so include
an engaging image in your milestone. This will ensure your milestone will capture attention.
Include a call to action with a link so people take action after reading it.
There are over one billion people on Facebook. Learn how to reach the right audience for
your business and turn them into customers. Growing Your Business on Facebook
 Ask friends to spread the word about your page
 Import your emails contacts into Facebook in Build Audience
 Run competitions www.rafflecopter.com  Ask questions in your status update
 Get involved on other pages when using Facebook as your page
 Blog about your page explaining why people should like your page and offer an incentive
for people to like it (free download or discount. 40% of customers like a page to receive a
discount)  Offer freebies. 36% of consumers like
a fan page to receive a freebie or a sample. Growing Your Business on YouTube
 See what videos are trending and see what tags they use then create a video that can
piggy back off the trend. See the ‘popular on YouTube’ button on the top left of the
page when you are signed out of your account.  Search for a problem that you know you
can offer a solution for and see what video’s come up, if there is nothing good create your
own solution video.  See your channel as a TV show and not
just for one off posting, this way you will post regularly and consistently.
 Movie Maker is free video editing software that comes installed on all Microsoft operating
systems. Use this to create good quality videos and export in HD when possible. Ingredients of a Successful Video:
 High quality video  Well edited with a strong finish
 Search keys in video title  Detailed description
 Relevant tags  Transcript — this can be done in video
manager / uploads / click on the drop down menu next to the video and click on captions
and add caption. Either type the transcript in or upload a text document.
 End with a call to action — viewers need to turn into visitors so point them to your
website, Facebook and Twitter Basic video structure should tell them:
 What to do  Why to do it (benefits)
 How to do it  Where to go to get more info about it The Language of Twitter
RT Retweet @ Account Name
DM Direct message # Hashtag A common theme — use an actively used #hasthag
on your posts to get exposure or start your own one to promote a particular conversation. Etiquette
Always follow followers back; this is the culture of Twitter
Always give credit with a RT identification when copying another post
Never spam — posting several of the same message on everyone’s Twitter will get you
blocked. Growing Your Business on Twitter
 Build your twitter with your target audience, block those that don’t fit in to save you
unnecessary maintenance of irrelevant people.  Search posts for key words and see who’s
saying what.  Use Twitter’s search functions to identify
your target audience – www.twitter.com/search-advanced  Create lists to manage your contacts
 Go through other people’s lists to find your target audience
 Use strategic hashtags, firstly your own and secondly use trending hashtags to piggy
back on  Re-tweet posts from people who you would
like to connect with  Convert Twitter followers to clients by
pointing them to your Facebook account or website or ask them to email you with the
answer to a question so that you are able to connect with them more privately and without
a 140 character limit.  Become an expert on your competitors Growing Your Business on Blogger
 Blogger can function as a website or simply as a blog.
 Add a shop to blogger to sell products and services
 Add a like button and share buttons to blogger to generate more traffic.
 Post 1 to 3 times a week  Include a subscribe by email option
 Make it easy to get in touch with you from blogger
 Advertise tastefully to create additional income
 Include a call button or SKYPE on your blog
 Spell check! Nothing can ruin your reputation faster than bad spelling and grammar Ingredients for a successful post:
 Don’t write a post, design it. People are unlikely to read every word that you write
so keep it interesting with a combination of graphics, words and a call to action.
 Highlight the top three important words in your post.
 Craft your title carefully as this is your hook, if the title doesn’t grab them
they won’t read your post.  Include links to where you want them to
go next. Have several links going to several different places so that they reader has options.
 Be punchy, accurate and interesting. Long wordy posts will not get read. Keep it short
and to the point and if there is a lot to say have a read more option after you have
made a clear point.  Fill in all items on the side bar when
composing a post, including lables, location and search description as this will improve
your SEO.   Growing Your Business on LinkedIn
 Studying what your competitors are doing on LinkedIn
 Spend time in the groups where your target market is engaging. You’ll want to find out
what interests them there.  Create polls and post them across your
other social networking sites.  Tag your contacts thoroughly
 Export your contacts into a spreadsheet for better management. KEYS FOR EFFECTIVE SOCIAL NETWORKING The key to getting the most out of social
media is to listen more and say less. “I had been standing in line to check in at
Las Vegas’s then-trendiest hotel in town, the Aria, for nearly an hour. I was exhausted
and frustrated after a 6 hour flight from New York, and just wanted to get to my room
and rest. The last thing I wanted to do was waste an hour of my life waiting in line.
Frustrated, I did what any social media nerd would do – I pulled out my phone, and tweeted
the following: “No Vegas hotel could be worth this long wait. Over an hour to checkin at
the Aria. #fail” Unfortunately, the Aria wasn’t listening,
and didn’t tweet back to me. But a competitor was listening. Just two minutes later, I received
a tweet from the Rio Hotel down the street. Now at this point, if you’re anything like
most executives I’ve shared this story with, you’re thinking, “What did the Rio tweet – “Come
on over, we have no line here” or “Call us, we have a room for you!”?
Had the Rio tweeted something like that to me, I would have thought two things: First,
“Why are you stalking me?” and second, “Why is it wide open at the Rio when it’s jam-packed
and happening at the Aria?” On the contrary, the Rio Las Vegas tweeted
the following to me: “Sorry about your bad experience, Dave. Hope the rest of your stay
in Vegas goes well.” Guess where I ended up staying the next time
I went to Las Vegas? The Rio hotel earned a $600 sale on the basis
of that one tweet. But the story gets even better, because I gave the Rio a “Like” on
Facebook, and a few months later, I got a message from a friend on Facebook. My friend
Erin asked, “Hey, I’m having a family reunion in Vegas this New Year’s, and I saw you liked
the Rio’s page. Do you recomend them?” I wrote back to her, “Well, the Rio isn’t
the newest hotel in Vegas, or the nicest – but I’ll tell you one thing – they know how to
listen to customers.” She booked the Rio for 20 guests that day.
One tweet from the Rio, and one “like” from me led to over $10,000 in revenue for the
company.” – Dave Kerpen
CEO, Likeable Local Imagine you track the number of times your
brand was mentioned on Twitter and found it to be mentioned 25 times in a day. You might
think this a good number but if your competitors brand was mentioned 250 times or 2,500 times
then you 25 times don’t compete. It is essential to know what your competitors are up to so
that you can keep one step ahead. Keep up to date with your competitors websites,
Twitter, Facebook, Blog and YouTube. Set aside time each week, or half an hour a day, to
track, test and measure. It’s all good and well listening and tracking
but unless you keep a record of what you have tracked and measure you have just spent a
lot of time gaining information that you cannot retain. Test and measure everything. Keep
a spreadsheet and record what data you have found for all your listening and tracking
and the monitor it and make changes when necessary. Women’s Business Club Workshops: CLARIFY Business Planning…unleash the power
of your vision Without a written plan it’s unlikely that
you will achieve what you want to. A business plan, marketing plan or strategic plan are
extremely effective in clarifying your thinking and planning your business. Come along to
our workshop and we will help you create a complete plan for your business. Session 1: Vision and Mission, Current Situation,
Sales and Marketing Session 2: Selling, Action Plan, Financials ………………………………………………………………………………. CONNECT Contact Management… unleash the
power of your Most people should be able to list more than
100 – 200 people easily. Imagine if you get those 200 people to tell the 200 people that
they know about your business – that is a 40000 people hearing about your business.
And if those people all talk about your business you have reached 8000000 people! So, how do
you get those 200 people to talk about your business? Come and find out! Session 1: Excel and CRM Tips, Creating a
Database, Arranging a Database Session 2: Maintaining, Understanding & Keeping
in Touch with your Database ………………………………………………………………………………. SHOUT Social Media Marketing…unleash the
power of the internet Are you getting the most out of social networking?
Many businesses have social networking but they dabble rather than use it strategically
to win more business. If you are one of these dabblers perhaps you would like to do a half
day Savvy Social Networking or Advanced Social Networking workshop to see how you can grow
your business with these fantastic free tools. Session 1: Overview and Setup, Getting the
Most out of Social Networking Session 2: Winning Clients through Social
Networking, Your Master Plan ………………………………………………………………………………. SELL Sales without Selling… unleash the
power of relationships Do you break out into a sweat every time you
have to sell your business product or service? Do you either avoid selling thereby limiting
your business potential or go for the hard sell every time and alienate everyone you
know? There is a new way to build your business without selling. It might take a little longer
than hardcore sales people but your business will be built to last and you will not lose
your friends! Most of all, you will feel at peace and natural about the whole process,
you will even enjoy it. Session 1: Understanding You, Selling You,
Selling Products/Services Session 2: Selfless Serving, Get them Talking,
Crafted Conversation What People Are Saying: “I did Angela’s CLARIFY business plan workshop.
It’s a really clear step by step guide to writing your business plan. She’s very clever
and got me to “think outside the box” and come up with all sorts of different ideas
that were really exciting. So it’s not just about figures and facts. It’s really fun and
extremely useful. My business now has a clear purpose and direction and it’s something that
I can keep referring to. I’m looking forward to doing her other 3 workshops.” ”
– Liz Newman, The Chiropractic Clinic “Thank you Angela for a very informative SHOUT
training session. I came away very excited about the possibilities that social media
offers our businesses but still so much to learn! ”
– Eileen Bermingham, Ellapure-Natural Skincare “I attended Angela’s CONNECT workshop which
helps you create a contact database. We looked at how to communicate with different groups
of people and put in place a keep-in-touch marketing strategy to build up long term relationships
with clients and potential clients. This was one of the most creative, useful and fun workshops
I have ever attended and I would certainly recommend it to any smart business owner!”
– Hazel Robinson, Nuts About Style I would love you include what you have to
say here too — please leave a review of today’s session at www.linkedin.com/in/angeladesouza
* * Scroll down to the bottom of the page, click
‘view full profile’, click the dropdown arrow next to my name and click on recommend! Leave
your recommendation and that’s it — all done. More about what we can do to help you grow
your business at www.womensbusinessclub.co.uk

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