The right social media sites for you

Hey, in this video,
we’ll get a lay of the land in the realm of social media. There are some really big social networks
that are important to know about, but there are also smaller,
more niche networks that can be really valuable to your business too. This video will help you understand
what’s out there and how to figure out which social networks
you should be part of. When getting started with social media, it helps to sort
all the different networks into categories so that you can understand
where you need to focus your attention. Let’s start with some
of the biggest social networks that are out there. For example, Facebook, Twitter, Google+
and LinkedIn have some very big audiences. Did you know that Facebook alone
has more than a billion users across the globe? This means that you’re existing
and future customers are likely to be participating
in these huge networks. So if you’re a business,
you should probably consider having a presence
on these large networks so you can find them there. But beyond the big ones,
you’ll also find niche or industry-specific players
that cater to specific topics and specific audiences
who really know their stuff and are looking
for more detailed or insider content. Think about sites like TripAdvisor
for social travel reviews or OpenTable in the restaurant space. There are lots
of different sites out there dedicated to lots of different industries, and you should search around
to find the ones most important for your business. And although membership
on these sites might be smaller, those members can be exactly the kind
of people you’re looking to attract. Another thing to think about
when you’re deciding where you should participate
is the purpose of each social network. For example, some social networks are
mostly used for personal relationships. Some are more focused on sharing content,
and some are used for more professional networking. Let’s dig into that a little bit more. Personal networks are ones
where the people keep in touch with friends and family online. That doesn’t mean that you can’t
participate as a business. People discuss products
and services all the time. You just need to be aware of the context. That means your updates should be light
and interesting and useful, not salesy. For example, a vintage clothing shop
could post photos of a customer carrying a fabulous vintage handbag,
and that might get referenced or shared by people on the network,
exposing the business to more people. Content sharing networks give
potential customers information they can sink their teeth into, facts, figures, graphics, reviews
and things like that, for example, YouTube,
where the same vintage clothing store could publish videos
that show how to wear it or Pinterest where beautiful photos
of street style outfits could be featured. Professional networks tend to be aimed
at the business world and attract people looking to network,
find jobs or hire people. Again, it’s important
to know your context here. You’re not likely to get much
of a response by trying to sell vintage clothing here,
but you might be able to locate your next employee. On the other hand, if you’re a business
that sells to other businesses, this might be exactly where you want
to advertise your products and services to other professionals
in a very specific industry or job roles. In the end, it’s all about understanding
the objective of each network and the people hanging out there
that you want to connect with. The big networks like Facebook, Twitter,
LinkedIn, Google+, YouTube and others have lots of users,
so you’re likely to find lots of people there. But beyond that, you might find
smaller networks dedicated to exactly what you do
filled with people who are super interested
in the types of products and services that you offer. With each network, spend some time
looking around to see how people are using it. This will help you better understand
how you can participate in conversations or what kinds of content you might share.

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